From modern skyscrapers and neon lights to temples and palaces, Seoul is a harmonious mix of old and new.
Seoul is the capital and largest metropolis of South Korea.
As you explore the city, you’ll discover glimpses into Seoul’s history, like the hanok (traditional wooden homes) of Bukchon Village tucked between shopping districts and high rises.
The teahouses and shops of Insadong bring you a taste of Korean flavor, while the shopping malls and restaurants in Gangnam will usher you through a luxuriously modern vibe.
Pro Tip 😎
Tech- and fashion- forward, but still steeped in tradition, this lively city is the perfect blend of palaces, temples, cutting-edge design, and mountain trails (yes, really!) all moving to a nonstop K-Pop beat.
We have asked Erica Choi (@eggcanvas) to share her very special tips for your Seoul trip. She has traveled to Seoul numerous times and knows all the best spots to stay, eat, and shop.
Thanks to the massive international popularity of K-dramas and K-pop, the city is quickly rising as one of the world’s fashion capitals.
Erica’s tips will be sure to help you dress to impress!
About Erica
Pro Tip 😎
Erica Choi (@eggcanvas) is an expert in all things beauty, fashion, and travel.
She’s an NYC-based creative director, content creator, licensed esthetician, Instagrammer and founder of Egg Canvas (a visual journal) and Superegg (a wellness based Skincare brand inspired by Korean beauty philosophy).
Note from Erica
Seoul is a mecca for culture, commerce, and cuisine, with endless inspiration to be served at any given time.
I see the city change on every visit and the energy bustling amongst Seoulites and tourists alike.
My list of favorite places continues to grow, but I hope you enjoy some of these locations that currently come top of mind.
Check out my curated outfits for your days in Seoul here!
eat
1. Kwonsooksoo 권숙수
Featured in the Michelin Guide (2 stars!), 권숙수 is a modern interpretation of traditional Korean cuisine.
The table setting especially stands out and presents an exceptional experience.
Seoul Outfit: Gentle Pop
2. L’estiu 레에스티우
Situated inside what looks like a modern home in Hannam-dong, this is a delicious spot for Spanish tapas and Mediterranean cuisine.
There are also several rooms available if you want more privacy for a business meeting or romantic date!
Seoul Outfit: Neutral Balance
3. Sushi Oomoto 스시 오오모토
Delicious omakase in an intimate, modern space for a very reasonable price.
Seoul Outfit: Minimal Classic
SHop
1. Kinfolk Dosan
Grab a drink or snack at the Tartine Bakery inside this shop and community space!
If you’re lucky enough, you may catch one of their many interesting exhibitions that feature artists and/or cultural brands.
Seoul Outfit: Modern Casual
2. LCDC Seoul
With multiple levels of cafe and store space, several pop-ups are going on at any given time. The selection is an eclectic mix of both local smaller and bigger brands.
Seoul Outfit: Leather Play
3. MO-NO-HA 모노하
There are two locations (Hannam-dong and Seongsu-dong) worth visiting as they are different enough in layout and selection.
They each have their own art exhibition spaces as well. Exudes quiet luxury of clothing and home goods.
Seoul Outfit: City Chic
STAY
Four Seasons Seoul
A stay at a Four Seasons Hotel is always so luxurious and stylish! The Seoul location is central, near the palace, and within walking distance of many eateries and sights.
Seoul Outfit: New Mix
VISIT
1. Bukchon Hanok Village 북촌
It is easy to spend a few hours here exploring the royal palace and various pathways surrounding the village.
You will take some of the best photos here so don’t forget to bring your camera.
RELATED: 15 Best Travel Cases for Cameras
Seoul Outfit: Soft Touch
2. Seoul Museum of Craft Art
Beautiful in architecture and content spread out over several buildings. Contains a lot of artifacts of Korean culture and history.
Seoul Outfit: Volume Up
Viva Cabana’s Pick!
Best luxury Korean designer’s flagship store in the heart of Gangnam shopping district to shop fabulous and artistic products.
LIE SANGBONG
Visit: 97-6 Chungdam-Dong, Gangnam-Gu, Seoul
5 Must Visit Neighborhoods
(5)
Chungdam-dong / Apgujeong
In the heart of Gangnam with endless luxury shopping, upscale restaurants, and trendy cafes.
Seongsu-dong
Cultural melting pot of cool bakeries, cafes and boutiques, known as Brooklyn of Seoul.
Hannam-dong
Modern and sophisticated neighborhood. Well curated galleries, classy restaurants and cafes.
Samchung-dong and Insa-dong
Perfect combination of the old and new – renovated Hanoks(traditional Korean houses) as cultural centers, guesthouses, tea houses, and galleries.
Yeonnam-dong
One of the hippest cafe districts in Seoul; artsy cafes and eateries, unique boutiques, and indie bookshops hidden in its narrow alleyways.
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