From modern skyscrapers and neon lights to temples and palaces, Seoul is a harmonious mix of old and new.

★ Best time to visit Seoul: Mar-Jun & Sep-Dec

Seoul is the capital and largest metropolis of South Korea.

As you explore the city, you’ll discover glimpses into Seoul’s history, like the hanok (traditional wooden homes) of Bukchon Village tucked between shopping districts and high rises.

The teahouses and shops of Insadong bring you a taste of Korean flavor, while the shopping malls and restaurants in Gangnam will usher you through a luxuriously modern vibe.

Pro Tip 😎

Tech- and fashion- forward, but still steeped in tradition, this lively city is the perfect blend of palaces, temples, cutting-edge design, and mountain trails (yes, really!) all moving to a nonstop K-Pop beat.

We have asked Erica Choi (@eggcanvas) to share her very special tips for your Seoul trip. She has traveled to Seoul numerous times and knows all the best spots to stay, eat, and shop.

Thanks to the massive international popularity of K-dramas and K-pop, the city is quickly rising as one of the world’s fashion capitals.

Erica’s tips will be sure to help you dress to impress!

About Erica

Pro Tip 😎

Erica Choi (@eggcanvas) is an expert in all things beauty, fashion, and travel.

She’s an NYC-based creative director, content creator, licensed esthetician, Instagrammer and founder of Egg Canvas (a visual journal) and Superegg (a wellness based Skincare brand inspired by Korean beauty philosophy).

Note from Erica

Seoul is a mecca for culture, commerce, and cuisine, with endless inspiration to be served at any given time.

I see the city change on every visit and the energy bustling amongst Seoulites and tourists alike.

My list of favorite places continues to grow, but I hope you enjoy some of these locations that currently come top of mind.

Check out my curated outfits for your days in Seoul here!

eat

1. Kwonsooksoo 권숙수

Photo by @eggcanvas
Featured in the Michelin Guide (2 stars!), 권숙수 is a modern interpretation of traditional Korean cuisine.

The table setting especially stands out and presents an exceptional experience.

Seoul Outfit: Gentle Pop

Seoul Outfit: Gentle Pop - Outfit Items
IISE - Liner Nylon Jacket

IISE

Liner Nylon Jacket
Shop at Nordstrom
Cecilie Bahnsen - Josie Bandeau Matelassé Cami Top

Cecilie Bahnsen

Josie Bandeau Matelassé Cami Top
Shop at Cecilie Bahnsen
Comme des Garçons - Asymmetric Pleated-Wool Midi Skirt

Comme des Garçons

Asymmetric Pleated-Wool Midi Skirt
Shop at Matches Fashion
Loewe - Flamenco Leather Clutch Bag

Loewe

Flamenco Leather Clutch Bag
Shop at Matches Fashion
Saint Laurent - Le Loafer Logo-Plaque Leather Loafers

Saint Laurent

Le Loafer Logo-Plaque Leather Loafers
Shop at Matches Fashion
Superegg - Sound Renewal Serum Cream

Superegg

Sound Renewal Serum Cream
Shop at SUPEREGG

2. L’estiu 레에스티우

Photo by @lamainedition
Situated inside what looks like a modern home in Hannam-dong, this is a delicious spot for Spanish tapas and Mediterranean cuisine.

There are also several rooms available if you want more privacy for a business meeting or romantic date!

Seoul Outfit: Neutral Balance

Seoul Outfit: Neutral Balance - Outfit Items
Loro Piana - Ribbed Cashmere Turtleneck Sweater

Loro Piana

Ribbed Cashmere Turtleneck Sweater
Shop at Net-a-Porter
Loro Piana - Asymmetric Ribbed Cashmere Midi Skirt

Loro Piana

Asymmetric Ribbed Cashmere Midi Skirt
Shop at Net-a-Porter
Khaite - Lilith Leather Bag

Khaite

Lilith Leather Bag
Shop at Moda Operandi
Prada - Spazzolato Logo Leather Loafers

Prada

Spazzolato Logo Leather Loafers
Shop at Saks Fifth Avenue
Chantecaille - Future Skin Cushion Skincare Foundation

Chantecaille

Future Skin Cushion Skincare Foundation
Shop at Bergdorf Goodman

3. Sushi Oomoto 스시 오오모토

Photo by @eggcanvas
Delicious omakase in an intimate, modern space for a very reasonable price.

Seoul Outfit: Minimal Classic

Seoul Outfit: Minimal Classic - Outfit Items
LIE COLLECTION - Puffer Jumper Beige

LIE COLLECTION

Puffer Jumper Beige
Shop at LIE
Totême - Deep Pleat High-Waist Trousers

Totême

Deep Pleat High-Waist Trousers
Shop at Bergdorf Goodman
Jil Sander - Off-White Leather Pouch

Jil Sander

Off-White Leather Pouch
Shop at SSENSE
The Row - Front-Zip Grained-Leather Boots

The Row

Front-Zip Grained-Leather Boots
Shop at Matches Fashion
Chanel - Rouge Coco Flash 116 Easy

Chanel

Rouge Coco Flash 116 Easy
Shop at Chanel

SHop

1. Kinfolk Dosan

Photo by @eggcanvas
Grab a drink or snack at the Tartine Bakery inside this shop and community space!

If you’re lucky enough, you may catch one of their many interesting exhibitions that feature artists and/or cultural brands.

Seoul Outfit: Modern Casual

Seoul Outfit: Modern Casual - Outfit Items
Loewe - Anagram Silk Shirt

Loewe

Anagram Silk Shirt
Shop at Net-a-Porter
The Row - Marcellita Pleated Wool-Twill Wide-Leg Pants

The Row

Marcellita Pleated Wool-Twill Wide-Leg Pants
Shop at Matches Fashion
Bottega Veneta - Jodie Teen Intrecciato-Leather Shoulder Bag

Bottega Veneta

Jodie Teen Intrecciato-Leather Shoulder Bag
Shop at Matches Fashion
Celine - Block Sneakers With Wedge Outsole in Calfskin

Celine

Block Sneakers With Wedge Outsole in Calfskin
Shop at 24S
Saint Laurent - Monogram Tweed Baseball Cap

Saint Laurent

Monogram Tweed Baseball Cap
Shop at Nordstrom
KINFOLK NOTES - Scented Hand Cream Neutral

KINFOLK NOTES

Scented Hand Cream Neutral
Shop at KINFOLK NOTES

2. LCDC Seoul

Photo by @eggcanvas
With multiple levels of cafe and store space, several pop-ups are going on at any given time. The selection is an eclectic mix of both local smaller and bigger brands.

Seoul Outfit: Leather Play

Seoul Outfit: Leather Play - Outfit Items
Khaite - Shellar Shearling-Trimmed Leather Jacket

Khaite

Shellar Shearling-Trimmed Leather Jacket
Shop at MyTheresa
Khaite - Hemmly A-Line Skirt

Khaite

Hemmly A-Line Skirt
Shop at FARFETCH
Bottega Veneta - Jodie Padded Intrecciato-Leather Clutch Bag

Bottega Veneta

Jodie Padded Intrecciato-Leather Clutch Bag
Shop at Matches Fashion
Prada - Stretch Napa Moto Knee Boots

Prada

Stretch Napa Moto Knee Boots
Shop at Bergdorf Goodman
ELOREA - Fire

ELOREA

Fire
Shop at ELOREA

3. MO-NO-HA 모노하

Photo by @eggcanvas
There are two locations (Hannam-dong and Seongsu-dong) worth visiting as they are different enough in layout and selection.

They each have their own art exhibition spaces as well. Exudes quiet luxury of clothing and home goods.

Seoul Outfit: City Chic

Seoul Outfit: City Chic - Outfit Items
Isabel Marant - Brigitte Ribbed-Knit and Leather-Trimmed Fleece Jacket

Isabel Marant

Brigitte Ribbed-Knit and Leather-Trimmed Fleece Jacket
Shop at Net-a-Porter
Jacquemus - Santon Pleated Striped Woven Shorts

Jacquemus

Santon Pleated Striped Woven Shorts
Shop at Net-a-Porter
Jil Sander - Green Small Goji Frame Top Handle Bag

Jil Sander

Green Small Goji Frame Top Handle Bag
Shop at SSENSE
Bottega Veneta - Lug Leather Chelsea Boots

Bottega Veneta

Lug Leather Chelsea Boots
Shop at Saks Fifth Avenue
Superegg - King Atmosphere Biome Mist

Superegg

King Atmosphere Biome Mist
Shop at SUPEREGG

STAY

Four Seasons Seoul

Photo by @eggcanvas
A stay at a Four Seasons Hotel is always so luxurious and stylish! The Seoul location is central, near the palace, and within walking distance of many eateries and sights.

Seoul Outfit: New Mix

Seoul Outfit: New Mix - Outfit Items
Totême - Monogram-Embroidered Silk-Twill Pyjama Top

Totême

Monogram-Embroidered Silk-Twill Pyjama Top
Shop at Matches Fashion
Totême - Monogram-Embroidered Silk-Twill Pyjama Trousers

Totême

Monogram-Embroidered Silk-Twill Pyjama Trousers
Shop at Matches Fashion
Brunello Cucinelli - Monili-Embellished Suede Penny Loafers

Brunello Cucinelli

Monili-Embellished Suede Penny Loafers
Shop at Matches Fashion
The Row - Caspian Silk Piqué Baseball Hat

The Row

Caspian Silk Piqué Baseball Hat
Shop at The Row
Superegg - Calm Movements Eye & Cheek Mask

Superegg

Calm Movements Eye & Cheek Mask
Shop at Superegg

VISIT

1. Bukchon Hanok Village 북촌

Photo by @sarangsnap_travel
It is easy to spend a few hours here exploring the royal palace and various pathways surrounding the village. 

You will take some of the best photos here so don’t forget to bring your camera.

RELATED: 15 Best Travel Cases for Cameras

Seoul Outfit: Soft Touch

Seoul Outfit: Soft Touch - Outfit Items
Loewe - Leather-Trimmed Denim Jacket

Loewe

Leather-Trimmed Denim Jacket
Shop at Net-a-Porter
LIE COLLECTION - A-Line Skirt Beige

LIE COLLECTION

A-Line Skirt Beige
Shop at LIE
The Row - Leather Ballet Flats

The Row

Leather Ballet Flats
Shop at MyTheresa
AHC - Masters Air Rich Sun Stick

AHC

Masters Air Rich Sun Stick
Shop at Amazon

2. Seoul Museum of Craft Art

Photo by @eggcanvas
Beautiful in architecture and content spread out over several buildings. Contains a lot of artifacts of Korean culture and history.

Seoul Outfit: Volume Up

Seoul Outfit: Volume Up - Outfit Items
Cecilie Bahnsen - Tilde Puff-Sleeved Dress

Cecilie Bahnsen

Tilde Puff-Sleeved Dress
Shop at FARFETCH
Loewe - X Salone Del Mobile Jiseung Paper Bucket Bag

Loewe

X Salone Del Mobile Jiseung Paper Bucket Bag
Shop at Matches Fashion
The Row - Ava Square-Toe Leather Mary Jane Flats

The Row

Ava Square-Toe Leather Mary Jane Flats
Shop at Matches Fashion
Hermès - Rouge Hermes Lip Balm

Hermès

Rouge Hermes Lip Balm
Shop at Neiman Marcus

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